Champions are not born every minute - even in Salzburg. To become champions year after year you have to work step-by-step. We don't only have champions on the pitch, but see champions every day thanks to the incredible craft businesses in our home region.
To mark our tenth successive league title, we have planned a special surprise by visiting ten companies who develop real champions in the Salzburg region.
We didn't come empty handed, of course. Every business received a Red Bull Cooler in a champions' can design including a years' supply of Red Bull and a personal champions' letter. Our Red Bulls brought the very special presents in person.
Andi Ulmer, Oumar Solet, Sekou Koita, Benji Sesko & Co were naturally happy to sign autographs and pose for photographs too, with the personal chats being great highlights for a lot of the fans. A personal invitation for the first league match of 2023/24 was also presented to all the staff, including a stadium tour.
